The basic rules for calculating marketing costs in a restaurant: what to follow

Advertising of a restaurant is an important component of increasing its popularity and strengthening its reputation. Without it, it is difficult to attract new customers, because they simply may not know about the institution and its features. To correctly determine the cost of promotion, it is necessary to take into account restaurant marketing costs.

Features of the procedure

The marketing of the restaurant should be diverse, so expenses also need to be posted on separate items. Usually, the following options are required in the restaurant business:

1. Digital marketing, which takes into account online activities. This can be the creation and maintenance of a website, updating its content. It also determines the activity on social networks and the development of advertising for them.
2. Traditional means, starting with the design of signage and storefronts and ending with billboards, banners, flyers.
3. Offering discounts to customers, holding promotions.
4. Branding of the restaurant and creating the design of the facade and interior space.
5. Public relations events. They concern the media, restaurant critics and other influential people.
6. Staff training and professional development can also be attributed to marketing, because it is with employees and the results of their work that visitors encounter and make an impression about the restaurant.

Features of the event

It is important to choose the right marketing tools and methods and allocate a budget for it. The costs should be comparable to the revenues, increase the flow of visitors and revenue.

It is recommended to allocate 70% of the budget to proven marketing methods, 20% to advanced innovative models, and another 10% to experiments in the field of restaurant advertising and gaining the trust of visitors.

The Finoko reporting system will help you plan your activities. This software makes marketing expenses more rational.